Creators who reply
A funded brief is visible as funded. That single fact changes who answers you and how fast — the good creators in this market have all been burned once, and they filter on it.
For brands
Pay for posts that happened, on numbers you can check.
You fund the brief up front, we bring you creators who match it, and the payout is calculated from the live post's real engagement. Anything you don't spend comes back.
What you get
The parts that usually go wrong, handled.
None of this is a feature list for its own sake. Each line is a place a campaign in this market normally falls over.
A shortlist, not a browse grid
We source against your brief and hand you a ranked table: audience, past delivery, one composite quality score. You approve; only approved creators can submit.
Content rights, set per campaign
Whitelisting, paid amplification, usage window and territory are agreed on the brief and attached to the deliverable — not negotiated by email after the post is already live.
Moderation before it publishes
Every submission is reviewed in-house against your brief and the platform's own rules before it goes out. You are not finding out about a problem from the comments.
One export both sides accept
Dashboard or CSV, carrying the same engagement figures the creator's payout was calculated from. No reconciliation meeting.
Fees you see before you commit
Budget, fee and total are shown on the funding screen before the money moves — not in a help article afterwards.
Escrow
Where your budget sits between funding and payout.
Not with us. A bank licensed by the Central Bank of Nigeria holds the funded balance of every campaign. We instruct the release when work is approved; we can’t touch it otherwise.
That is what lets a creator see the campaign is funded before they accept — and it means an unspent budget has somewhere to return to that isn’t our balance sheet.
Held for this campaign
₦2,240,000
- Funded, and visibly soThe brief carries a funded state creators can see. It is the first thing they check.
- Released per approvalEach approved submission releases its own share. There is no lump-sum handover at the end.
- Unspent budget comes backAssignments that lapse free their share back to you when the campaign closes.
- Every movement is on the ledgerDouble-entry, reconciled to zero, exportable line by line.
Straight answers
Questions brands ask first.
When does the money actually leave my account?
When you fund the campaign. It goes into escrow at the partner bank and sits there. It is released to creators as their work is approved, and anything unspent at the end of the campaign comes back to you.
What if a creator takes the brief and doesn't deliver?
Nothing is released without an approved submission. If a creator is assigned and doesn't publish inside the window, the assignment lapses and that share of the budget is freed for reassignment or return.
Can I bring my own creators?
Yes. Invite them to the brief and they go through the same assignment, submission and tracking path. You keep the relationship; we handle the escrow, the checks and the payout.
How do you know the engagement is real?
We read it from the platform through the creator's own connected account, then score it — velocity anomalies, comment authenticity, audience overlap with the brief's target. Anything flagged goes to a human before it can be approved.
Do you post from my brand account?
No. Creators publish on their own accounts, which is where their audience is and where the post performs. If you want the asset on your own channels, that is a content-rights term on the brief.
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