Every naira reconciles
Money moves on a double-entry ledger, the way a bank does it. Every campaign balances to zero across escrow, fees and payouts, and it is auditable line by line.
Nigeria · West Africa
The money is in escrow before anyone posts.
Brands fund a campaign up front. Creators publish on their own accounts. We read what the post actually did — from the platform, not from a screenshot — and pay out in naira on a date you can see.
- Escrow
- Held by a partner bank
- Payouts
- Naira, on a stated date
- Engagement
- Read from the post, not estimated
- Platforms
- All four, from day one
How it works
Four steps, and the money is committed at the first one.
Most of what goes wrong in influencer marketing here is a payment problem wearing a marketing costume. So the payment is settled first.
Step one
You fund the brief
Set the budget, the deliverables and the window, then move the money before anyone is invited. Creators can see the campaign is funded, which is the whole reason the good ones reply.
Step two
Creators are matched and assigned
We source against the brief and you approve the shortlist. Only assigned creators can submit, so a fixed budget always maps to a known set of people — no free-for-all, no surprise invoices.
Step three
They publish on their own accounts
No brand-owned handles, no reposting. The work goes out on the creator's Instagram, TikTok, YouTube or Facebook, where their audience already is and where it actually performs.
Step four
We track it, then the payout is released
We read the live post's engagement on a schedule, score it for authenticity, and release payment from escrow once the work is approved. Both sides are looking at the same numbers.
Verified, not estimated
You shouldn’t have to take a screenshot’s word for it.
When a creator connects their account, they grant read access to their own posts. When they publish against your brief, we read that specific post from the platform itself — and keep reading it while the campaign runs.
That figure is what the performance half of the payout is calculated from. The creator sees it, you see it, and it is the same number. Nobody has to be trusted for it to work.
A creator sends a screenshot of their analytics tab.
We read the post's real metrics from the platform, tied to its post ID.
Reach is estimated from follower count.
Impressions, reach, saves and comments come from the account that published it.
Numbers are pulled once, the day the report is due.
The post is polled on a schedule for as long as the campaign runs.
Bought engagement is invisible until someone eyeballs the comments.
Spikes, comment patterns and audience mismatch are scored and flagged before approval.
The brand's deck and the creator's invoice disagree.
One report. There is no private version.
Why this is safe to try
We’re pre-launch, so here is what exists — not who says nice things.
Logos and quotes go here once the first cohort has run. Until then the case is the machinery.
Escrow sits at a partner bank
We are not the licence holder and we do not hold your funds. A bank licensed by the Central Bank of Nigeria holds them until the work attached to them is approved.
Two factors on anything that moves money
Funding a campaign, changing a payout destination and withdrawing each demand a fresh passkey or authenticator code. We deliberately do not use SMS — SIM swap is a real risk here.
All four platforms from day one
Instagram, TikTok, YouTube and Facebook, with the creator's own connected account as the source of truth on every one of them.
Request access
Tell us which side you’re on.
We’re onboarding the first cohort of brands and creators now. One email when it’s your turn — no newsletter.
Your email is used to contact you about access. Nothing else, and it isn’t passed on.